These ads are all targeting the emotion of being relaxed and cool. These emotions are certainly marketable because people who are feeling stressed can resort to smoking to relieve the situation. To depict the aspect of being cool, the cigarette ads show people smoking while sitting in a hot tub at a party or while riding a motorcycle. The aspect of being cool can be appealing to young teenagers, as social status plays a major role in children. These ads also target the emotion of pleasure, in which everyone in a sense seeks some sense of pleasure.
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