The Power of Verbal Marketing
For as long as I can remember I love cafes. I go often in order to study, and I find the smell of coffee very relaxing and stimulating. It’s in my opinion one of the most perfect places you can go to in order to study. For the longest time I enjoyed going to Cafe Nero, because my friends always recommended it. The interior is nice enough that I can get my work done, but from the countless times I’ve gone, I have never had a drink there that I’ve enjoyed. Yet even though I had never gotten a drink I liked, I still ended up going because my friends have always said “Cafe Nero is great”. Then for the first time yesterday, I went to a cafe that a lot of my friends have always said wasn’t good, and for a while I have actually avoided. Yet the drink I ordered was fantastic, the ambience was nice, and I got a lot of my work done. I was pleasantly surprised that I had been avoiding this place this entire time all because of verbal marketing, and would most likely have never have gone to if I wasn’t in dire need of a place to study the other day.
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