Lack of Automation in Fast Food
Obviously the loss of jobs due to automation is an inevitable problem, yet it makes me wonder why fast food chains like McDonald's or Dunkin Donuts don’t utilize automation to its maximum potential.
For example, today I was in line at a Dunkin Donuts and all I had wanted to order was a donut with a coffee. If instead of people behind the counter we had machines instead, would that make the process go faster? Would it be cheaper for the business to have multiple machines (long term) make the orders and serve it instead?
There is that cliche scene in movies and TV commercials of a rube goldberg machine performing tasks that would normally be done by a regular person, like washing the dishes or getting the kids dressed. Would it be possible to make that a reality in fast food places?
Chains like McDonalds are already slowly getting rid of cashiers by having people order what they want on their own at a machine. Could it be possible to make a machine make the orders as well? Something simple like a burger or french fries are very simple to make. Why not make a machine that makes the order instead?
In downtown Boston, there’s a place called Spyce where machines make the food, and there are no cooks in the place. Instead, the people behind the counter are people who are there to answer questions, and reload the machines in case they run low on a specific ingredient. From its reviews online, the place looks like it’s doing quite well and is a success. Why are more places not following suit?
One of the reasons that come to mind, is the stigma that lies behind the idea of your food being made by a machine. I personally am a cook at a fine dining place, and I could never imagine a robot doing what we do at the restaurant. The food that comes out is imperfectly perfect every time, and it’s not picture perfect which could make the food seem almost unnatural. But something like fast food, I don’t see the problem with a robot making the food because it’s all very simple. It’s just a bun with meat and veggies with cheese, with some condiments and a bun on top. If anything, it’s possible that the food will come out looking even nicer than it usually does, because at least in American fast food chains, the food never comes out as nicely as it looks in advertisements.
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