Walking through the COOP, there is an abundance of different books and novels that a person can choose to read. Yet even though there is debatably thousands, if not tens of thousands of books in the store, how does a passerby choose what to read? Which book to pick up? In the end, it all comes down to what grabs the attention of the shopper. Is it the interesting choice of font on the cover? Or the size of the book? What about where the book is located in the shop, and who is the one who decides which books to promote and which ones should get less “seen time”? It’s unfortunate because there is a lot of incredibly deep and interesting literature that is available, but because as humans who care about their time, we rely on heuristics and shortcuts in order to shorten the time that’s required to reach a reward (in this case, a good book) that provides a beneficial use of our time. Is that really the best way for us to figure out what to read?
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