Have you ever stopped to consider just how much we are affected by marketing everyday? Back in 2011, it’s estimated that the number of advertisements we see a day are at least 500, if not more. They can be subtle, such as the logo on someone’s shoes, versus something that’s very obvious, such as a billboard or a TV commercial. There are some brands that even utilize the fact that they’re hard to distinguish, and maximize that secrecy to make their brand stand out, such as Acne studios. We’re constantly exposed to different brands and marketing tactics and are never consciously aware of it. Take a look at headphones specifically. What is the first pair of headphones that comes to your mind when you think of the word “headphones”? Most people think of Beats by Dre, but other examples include Sony, Bose, or HyperX. These are the 4 main headphone brands that are dominating the market, yet the one that’s selling the most (by far) is Beats by Dre. This is due to the fact that their marketing team is heavily focused upon, and their brand name was able to score a deal with Apple, who also value marketing heavily. By making Beats such a widely known brand, people associate Beats as “very great headphones”, even though the reality is that they’re purposely weighted for no good reason, and the bass is amplified for every song that goes through them. They’re honestly a very awful pair of headphones for their price tag, yet they still dominate the market because of how widely known they are.
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