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Explosion of SAT

Submitted by tokiokobayas on Tue, 04/16/2019 - 16:08

    For the longest time, Asian Americans, Asian Australians, Asian Europeans, and all of these mixes of Western and Eastern heritages felt underrepresented by the media. There were very few Asian actors who spoke fluent English, and spoke their mother tongue as well. These groups of people felt very underrepresented by the media, and for a while there were no outlets that allowed these groups of people to talk and relate with each other. There were very few examples that come to mind during that time (early/late 2000s), such as Nigahiga, Wong Fu Productions, Kevjumba, who were all on Youtube. There was this bubbling of an underground identity that was waiting to explode, and that is where SAT, or rather Subtle Asian Traits comes in. Back in the last quarter of 2018, there was a Facebook group called Subtle Asian Traits that was a private group that was curating memes and relatable content from this identity that these people could relate to. Because the group was private and you needed someone in the group to add you into it, it sort of became this exclusive online club where people could join and relate to one another. Eventually, the group blew up and suddenly, all of these people who felt underrepresented had an outlet to go to that allowed them to feel connected and represented. This group was an outlet that was needed for a lot of people, which is what lead to the virality of the Facebook group.

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