The way society views alcohol is largely based on what we see from ads. The attitude towards drinking has been enhanced tremendously because of the incredible job the alcohol industry does of making drinking look appealing, and making it more socially acceptable. One of the ads I watched showed a famous actor and actress touring through America and talking drinking. They say that drinking is for anyone. The working class deserves time off and deserves a party and that must include bud light. That ads to the cultural attitude that alcohol lets you have a great time and let go of all your problems. This has a positive effect because it says the working class deserves a good time and too party and relax which is true. It is negative because it is not necessarily good to drink especially excessively or often. Another add was the one describing all the things Budweiser is and how it is Americas brand and not imported. Also, it made by hard working people who love the beer
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