The emergence of technology and its effects on society.

In the 1960s, there was a request for understanding the reach of right material to the right audience. During the segmentation phase of the U.S. market, businesses took advantage of radio and especially t.v. to sell their messages to the consumer. Advertising not only opened the consumer to a variety of information, but also enabled them to a greater variety of goods and services. The article points out that t.v. was the main method of choice for advertisement because it gave individual brands their very own identity. In the end, the introduction of the television to American families revolutionized the strategies of marketing. Television allowed marketers to apply their advertisements to a broad range of audience. This phase of U.S. marketing allowed for the one on one relationship of the seller and the customer. This close relationship strategy of the producer and consumer of the 1960s can be witnessed in the modern world. Today, the key function of social media is allowing more producers to interact with their customers. Social media is serving as a structure that not only producers, but also consumers to critique and rate back their service. This in sense is pushing companies and brands to question where they can improve their products and how they can go about it.