“JUUL LABS WAS FOUNDED WITH THE GOAL OF IMPROVING THE LIVES OF THE WORLD'S ONE BILLION ADULT SMOKERS BY ELIMINATING CIGARETTES.” This quote is significant to this research paper because I do believe that this is what Juul wants people to think, along with ; “We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe JUUL can accelerate cigarette displacement.” Is that so Juul? I believe that Juul is in fact doing the opposite. I believe they made this product knowing it could help smokers quit, but with the real intention to help college students have a mini, portable device to carry during their night out. Altria told analysts that Juul generated about $200 million in 2017. The person briefed on the latest results told Bloomberg that Juul's 2018 revenue was $1.3 billion and that it made a profit of $12.4 million. This $12.4 million dollar profit is clearly not for the smokers who are trying to quit; but for the teenagers and young adults who can use it as a “fun device”.
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