Brandt, Allan M. The Cigarette Century: the Rise, Fall, and Deadly Persistence of the Product
That Defined America. Basic Books, 2007.
With the post-war consumerist culture, it was not difficult to get media attention. According to this article, the unification phase of the American economy was the perfect time for trying new marketing methods, since the baby boomers began to change everything at this period. In the 1960s, there was a request for understanding the reach of right material to the right audience. As a result, businesses took advantage of radio and especially the television to sell their messages to the consumer. Advertising not only opened the consumer to a variety of information, but also enabled them to a greater variety of goods and services. Television was the main method of choice for advertisement because it gave individual tobacco brands their very own identity. However, the introduction of the television to American families not only revolutionized the strategies of American tobacco marketing, but it also helped lead significant social policy change. This article applies to my theme because it emphasizes how media communications played a key role in shaping tobacco-related knowledge among individuals and within communities. Increasing media attention not only changed individual smoking habits but also helped create a climate in which local governments pushed toward tougher anti-smoking policies.
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